Data to Insight   Define Determine Deliver

Learn how to turn data into insights for better decisions

Define Determine Deliver



Welcome to the Define, Determine, Deliver (DDD) model, it will help you to generate and deliver Real Insights from your data.


DEFINE: the key aim of this stage is getting clear on why your help (insights) is required, what decisions are your insights supporting? Once you know this plan a way to do analyse your data. Define is all about thinking (not doing) and getting focused on the task at hand.

DETERMINE: This stage offers a framework for generating and clarifying your insights, it focuses on the practical act of creating insight (i.e. doing your analysis). And the final stage

DELIVER: considers how to best communicate your new found insights for maximum influence and impact.

10 ways to generate and deliver great insights using the Define Determine Deliver model 
recent article for the CIMA magazine